Fujifilm Canada Inc. has announced that Martin Boucher has been named as director of sales for the company’s Graphic Systems Division.  In his new role, Boucher will be responsible for leading sales strategies, ensuring customer satisfaction, and driving the continued sales growth of graphics products throughout Canada. 

Boucher joins Fujifilm as the company is experiencing significant momentum and market traction, as it expands its Graphics Systems business in Canada.

“Martin’s graphics, equipment sales, and forward-looking leadership experience make him the logical choice to help Fujifilm Canada execute its global vision and strategy for the Canadian Printing industry,” says Stephane Blais, vice president, Graphic Systems Division and Technical Services Division, Fujifilm Canada Inc.

Boucher’s successful career spans more than 25 years in the printing and graphics industry. He is an experienced sales leader with a track record of driving growth and achieving goals. Most recently, Boucher served as vice president, sales, at CPSA (Canadian Professional Sales Association), and prior to that, vice president of sales at Ricoh Canada. In these roles, he was instrumental in setting strategic business plans, lead generation, and leading sales teams while forging strong relationships with customers and acquiring new business.

“I am honoured to be leading a team of dedicated, knowledgeable and customer-centric sales professionals coast-to-coast for Fujifilm Canada Inc.,” says Boucher. “During this time of rapid change in the Graphics world, Fujifilm Canada Inc. is uniquely positioned to help commercial printers pivot and future-proof their businesses by migrating to digital printing platforms, fuel and support the rapid growth in the Packaging space with our innovative solutions, and provide scalable and proven solutions for the Sign and Display market.”